The Founder’s Bookshelf

Picks from the Ambitious Rebels

Ares Materials - Adrian
Podcasts
  • Freakonomics and People I (Mostly) Admire are fantastic choices for anyone looking to explore new perspectives. Both help you think outside the box and offer unique insights on a wide range of topics.
  • Memory Palace is a great option for a short, relaxing podcast that takes you to fascinating historical moments in an engaging way.
Books
Encellin - Crystal
Encellin - Grace
  • Pathogenesis: A History of the World in Eight Plagues By Jonathan Kennedy
Welbe - Eduardo
Verdigris - Mark
Cubbo - Josu
DProtein - Gabriel
Podcasts
Books
Compound Foods - Maricel
Gen1e Lifesciences - Ritu
Bioz - Daniel
Prixz - Checo
Mindset
Strategy and Negotiations
Marketing
Prixz - Raúl
Fonda - Daniel
Mercê do Bairro - Diego

Picks from the Endurance28 Team

Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist

Help take your startup to the next step with the new and revised edition of the popular book on the VC deal process―from the co-founders of the Foundry Group

Principles: Life and Work

“Significant…The book is both instructive and surprisingly moving.” —The New York Times

Ray Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that he’s developed, refined, and used over the past forty years to create unique results in both life and business—and which any person or organization can adopt to help achieve their goals.

Rebel Ideas: The Power of Diverse Thinking

Rebel Ideas examines the power of ‘cognitive diversity’ – the ability to think differently about the world around us. It explains how to harness our unique perspectives, pool our collective intelligence and tackle the greatest challenges of our age – from climate change to terrorism. It draws on a dazzling range of case studies, including the catastrophic failings of the CIA before 9/11, a fatal communication breakdown on top of Mount Everest and a moving tale of de-radicalisation in America’s Deep South. Rebel Ideas will strengthen any team or organisation, but has dozens of personal applications, from the art of personal reinvention to the remarkable benefits of personalised nutrition. It shows us how to become more creative, how to collaborate in a world becoming more interconnected, and how to break free of the echo chambers that surround us all.

Decision Quality: Value Creation from Better Business Decisions

Add value with every decision using a simple yet powerful framework

Few things are as valuable in business, and in life, as the ability to make good decisions. Can you imagine how much more rewarding your life and your business would be if every decision you made were the best it could be? Decision Quality empowers you to make the best possible choice and get more of what you truly want from every decision.

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley’s most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing

In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.

Flow: The Psychology of Optimal Experience

Psychologist Mihaly Csikszentmihalyi’s famous investigations of “optimal experience” have revealed that what makes an experience genuinely satisfying is a state of consciousness called flow. During flow, people typically experience deep enjoyment, creativity, and a total involvement with life. In this new edition of his groundbreaking classic work, Csikszentmihalyi demonstrates the ways this positive state can be controlled, not just left to chance. Flow: The Psychology of Optimal Experience teaches how, by ordering the information that enters our consciousness, we can discover true happiness and greatly improve the quality of our lives.

Endurance

Experience “one of the best adventure books ever written” (Wall Street Journal) in this New York Times bestseller: the harrowing tale of British explorer Ernest Shackleton’s 1914 attempt to reach the South Pole.

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