Q2

Letter of the CFO

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Founder Feature

When you start a business you sign up for years of rejection and constant roadblocks, but the founders that can maintain resilience and are able to persevere, are always the ones that win.

Imagine an Olympic rowing team aiming for gold; each rower’s synchronized effort is vital to propel the boat swiftly across the finish line. In a similar vein, the founding team of Cubbo, row in perfect unison toward their mission of revolutionizing ecommerce fulfillment. Brian, the CEO, steers the boat with a focus on long-term strategy, ensuring that they’re financially afloat and heading in the right direction for growth and expansion in Brazil. Ignasi, the CTO, manages the pace, expertly deciding when to say ‘no’ so their technology sprints ahead, leaving competitors in their wake. Josu, the COO, sets the rhythm, obsessively ensuring that everything from inventory management to carrier coordination is executed to perfection. Together, their coordinated efforts make Cubbo not just another boat in the race but the leading vessel, slicing through the waters of ecommerce challenges toward a future of unparalleled customer satisfaction.

In the bustling world of ecommerce and business, where each tick of the clock marks a new achievement for Cubbo, I find my sanctuary in long-distance triathlons. These grueling races are more than a mere hobby; they are a manifestation of my life’s ethos—perseverance and speed, the same principles that have powered Cubbo’s transformation into an indomitable force in the logistics industry. Each time I cross the finish line, I feel a renewal of energy, ready to take on the evolving challenges at Cubbo. My family serves as a crucial pillar in my life. Despite the relentless pace of Cubbo’s growth, I have managed to strike a work-life balance that keeps me rooted. The love and support from my family not only sustain me, but also refuel my focus and drive for innovation, making it possible to dream big—not just for Cubbo, but for the entire Latin American region. My free time, therefore, is not just a pause; it’s a rhythm that complements my professional life, a symphony of physical endurance, family bonds, and an unyielding commitment to excellence.

– Josu Gurtubay, COO, Cubbo